Katie joined Invoke in August 2021, bringing with her many years of B2B marketing experience, particularly in the state and local tax space. Her innovative mindset, analytical strategy, and ability to maintain many moving parts simultaneously has enabled her to develop the marketing department at Invoke efficiently, while providing the sales team data-driven pipeline growth opportunities. A natural-born leader, Katie has a superior ability to create proactive campaigns that Invoke’s target audiences across all service lines are naturally drawn to, while anticipating their needs before the user is aware of them.
Her detailed, empathetic approach translates to her team mates as well, creating an environment of collaborative success between marketing, sales, and operations. Having already seen immense pipeline grown in her time at Invoke, Katie is looking forward to continuing the expansion of her digital marketing efforts, thus continuing to drive profitable growth for the company.
Katie began her career in marketing at in B2B account management at a digital marketing firm in the Midwest. After a few years, she was promoted to a senior account management role where she was responsible for creating, managing, and executing the marketing strategy for key national clients within the state and local tax space. Katie was an integral part of immense growth seen for her clients during her time in this role.
Katie has a BA in Communications from St. Louis University.
Born and raised in Milwaukee, WI, and residing in St. Louis, MO, Katie enjoys kickboxing, true crime, the Green Bay Packers, and her frequent visits to Dallas to spend quality time with her colleagues.